Family First Dentistry

The Challenge

Family First Dentistry opened their second location in Calgary NW in 2022, but the new location was struggling to build its patient base. Their website existed as a single page listing both locations, with no location-specific SEO, no online booking, and no reviews on Google.

Dr. Lawson had tried running Google Ads for 6 months at $2,000/month with minimal results. The issue was not the ads — the issue was that the landing page gave potential patients no reason to choose them over the 14 other dental practices within 5 kilometers.

Our Approach

We built a completely new multi-location website with dedicated, SEO-optimized pages for each location. Each location page had custom content targeting neighborhood-specific keywords, embedded Google Maps, location-specific reviews, and unique calls to action.

We also set up a review generation system that automatically requested Google reviews from new patients via SMS. Combined with Google Business Profile optimization for both locations and a content strategy targeting "family dentist Calgary NW" and related keywords, the results came quickly.

The Results

1. 1.Calgary NW location new patient bookings grew 178% in 4 months
2. 2.Both locations now rank in the top 3 for their primary target keywords
3. 3.Google rating grew from 3.8 to 4.9 stars through the review generation system
4. 4.Online booking adoption reached 71% of all new patient appointments